Brand & Styleguide

Visual Communication & Signage

Our Identity is…

captivating and immersive, perfectly reflecting the institution's commitment to preserving and showcasing the wonders of the natural world. The brand, with its elegant and stylized depiction of iconic natural elements of Puerto Rico like it's flora and fauna, instantly captures the essence of the museum.

Desktop, tablet, and smartphone screens displaying the website of a natural history museum with sections about ongoing exhibitions and museum details, set on a gray background.

A Color Palette with Meaning…

The color palette, consisting of earthy tones, effortlessly harmonizes with the theme, further enhancing the connection to nature.

Illustration of various insects and caterpillars on green leaves.
Open magazine showing a fossil skull on the left page and a photograph of ammonite fossils on a cover page on the right. Both belong to the Museo de Historia Natural in Ciudad de Aguadilla.
Image of a building with decorative metalwork near a doorway, featuring the logo of the Museum of the History of Puerto Rico in the foreground. The logo includes an illustration of a colonial-style building and the text "MHPR."

Our branding effectively communicates the museum's mission of education, conservation, and awe-inspiring experiences, ensuring a memorable visit for all who step foot within its walls.

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Sign for the Museo de Historia Natural in Ciudad de Aguadilla.
Various logo variations for the Museum of Natural History in Aguadilla City, including color, black and white, grayscale, with and without text, and different background colors.
Interior of the Museo de Historia Natural in Ciudad de Aguadilla with a sign indicating directions to the elevator, escalator, and coffee shop. There is a door with a women's bathroom sign and a graphic of a woman on the wall, along with a black and
Collection of signs and banners for Museo de Historia Natural in Aguadilla. Includes a vertical floor directory map, hanging directional sign, glass shop door sign, outdoor gift shop sign, and directional signs pointing to coffee shop and bathrooms,
Open magazine showing a fossil of a sirenia skull on the left page, and a greenish rock with ammonite fossils and a museum logo on the right page, on a gray background.
A desktop computer, a tablet, and a smartphone displaying the same museum website about natural history, with images of rocks and a sea creature, on a dark gray desk against a gray background.
Collage of a cozy coffee shop interior, a hand holding a coffee cup with latte art, and a close-up of a coffee mug on a table. The coffee shop features a green wall and promotional images of coffee.
Collage of three images: the first showing an interior with green and pink chairs and wall-mounted lamps, the second showing an outdoor seating area with a large tree and wooden chairs, and the third showing a modern white building with decorative me
Split image with display of archaeological artifacts from Museo de Aguadilla on left and a person holding a smartphone showing the museum's website on their right.
Exhibition display of natural history museum with signs and informational panels, including fossil and marine life exhibits, in Aguadilla, Puerto Rico.
Museum and brand signage map for Sireno Fossil exhibit, with floor plans for first and second floors and informational banners.
Open museum brochure showing floor plan and interior photographs, with logo of Museum of Natural History Aguadilla City, Puerto Rico.
Floor plan of the first floor with labels in Spanish, showing areas like lobby, elevator, stairs, geology exhibition room, bathrooms, and exits to patio and outside.
Line drawing floor plan of the second floor showing rooms labeled in Spanish: service escalators, mechanical room, elevator, lounge, bathrooms, cafeteria or gift shop, terrace, small room with stairs, and a storage room. Text on the left details the
Three identical brochures on a white surface, titled 'The world's leading museum of history and culture,' with a green, patterned cover featuring fossil or shell illustrations.
Design By Candela Creative Group